Quick comment and link to the source. Groupon grew in November not running any holiday focused specials, while LivingSocial ran a slew of holiday focused deals and promotions and saw a reduction in revenue. Groupon saw a 6% increase in revenue despite a poor holiday weekend showing. LivingSocial showed a stronger holiday weekend, but saw monthly revenue decrease by 5%. I’d suspect that Groupon’s heavy presence in the media due to it’s IPO has increased it’s visibility and it’s as a result capturing more of the available market.
Groupon/LS Rev Data
Source: Yipit Blog