Quick comment and link to the source. Groupon grew in November not running any holiday focused specials, while LivingSocial ran a slew of holiday focused deals and promotions and saw a reduction in revenue. Groupon saw a 6% increase in revenue despite a poor holiday weekend showing. LivingSocial showed a stronger holiday weekend, but saw monthly revenue decrease by 5%. I’d suspect that Groupon’s heavy presence in the media due to it’s IPO has increased it’s visibility and it’s as a result capturing more of the available market.

Groupon/LS Rev Data
Source: Yipit Blog

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About dailydealinsights

I've been working in the daily deal industry since it's beginning, and will be sharing insider secrets for what's going on, opinion, tips and tricks, and some miscellaneous ideas.

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